Sam Liberty’s design practice combines behavioral science, game design, playful UX, and human-centered principles. His work changes behavior and attitudes, generates data, educates and persuades, sometimes all at once.
He designs games for healthcare, education, sustainability, financial wellbeing, and humanitarian effort all over the world.
His clients include digital therapeutics, tech startups and scale-ups, the International Red Cross, World Bank Institute, United Nations, MIT Lincoln Labs, MIT Media Lab, UNICEF, World Wildlife Fund, and various government institutions and planning commissions.
He is a frequent speaker at conferences such as Games For Change, Serious Play, and Gamification Europe.
As “The Gamification Professor,” he teaches others to do what he does at Northeastern University and in workshops.
Read his ideas about applied games on Medium.
What Others Say
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"Exactly what my startup needed as we began to think through white hat gamification for our mobile app, Purposely Social."
Karen Kelly, CEO and Founder, Purposely Social
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"Sam was extremely quick in following up with the final deliverables, and led a thorough debrief session to make any final tweaks and ensure we'd gotten everything we wanted."
Eben Pingree, CEO and Founder, Kinsome
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"Sam brings a creative spirit and a high level of experience to his role. Highly recommended."
Alison McNeil, Platform Director, Sidekick Health
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