Sam Liberty is an applied game design consultant and gamification expert. Since 2012, he’s made what people do more fun, engaging, and effective.

Play is the perfect way to change behaviors and attitudes, create habits, generate data, and teach complex systems. Gamification boosts retention up to 400% through proven mechanics and engagement practices. Play can also help your team strategize, ideate, and work better together.

Case Study: Digital Therapeutics (DTx)

Sam Liberty was Lead Game Designer at Sidekick Health where he led the redesign of Sidekick’s most powerful features. At Click Therapeutics, Sam built engaging new reward systems and designed therapeutic games to treat schizophrenia.

Case Study: Behavioral Health Gamification

Handwashing With Ananse: An award winning, life-saving game that significantly reduced illness in Ghana.

Case Study: Teamwork Games

Daedalus was an online escape room and ARG designed for DARPA. It tested adaptability in uncertain and unpredictable work environments.

Great work is made possible by great clients.

Let’s design something amazing together.